How Three Worlds
Became One
It started in 2017 as a hobby — a camera, no plan, just documenting whatever was in front of me. At the same time I was heading into NUS College of Design and Engineering to study Materials Science and Engineering, where I learned to break complex problems into their components and solve them with systematic rigour — the same way you'd approach a materials failure or a stress analysis.
Still an undergrad, I shot my first commercial job in 2021 — for a client I'm still shooting for today. The engineering mindset that got me through NUS turned out to be exactly what made me a precise photographer too — I think in light the way I used to think in load paths.
I graduated in June 2022 and joined Micron Technology as a Product Integration Engineer that July. Eight months in, I was laid off as part of a global workforce reduction — a hard reset I didn't choose.
By March 2023 I'd started private tutoring in Science and Maths. The ability to reverse-engineer complexity — to find the underlying structure of a hard topic and explain it from first principles — turned out to be exactly what tutoring required. Seven months later, in October 2023, I joined Educare4u to add centre-based teaching alongside my private students.
In March 2024, I formally registered Accurova with ACRA — giving a name and a studio to three years of commercial shoots already in motion. It's since delivered 900+ shoots and a Singapore SME500 Award in 2026.
Then in December 2025, an 11-month relationship ended, and I suddenly had a lot of time and a lot to process. I put it into code. The same workflow frustrations I'd felt as a creative and a tutor — repetitive edits, disorganised files, manual processes — were everywhere, and I started building tools to solve them: Telegram bots, AI-powered pipelines, RAW processing engines. TheBooleanJulian ramped up fast, born from shipping real things that real people use.
In March 2026, I joined BNI Crescendo as an active member and chapter photographer — the network side of a practice that's always run on real relationships.
Today, the three strands are one practice: precision, innovation, and the belief that craft without execution is just potential.